Motorola has launched the Motorola Aura in India, unveiled in Mumbai by brand ambassador Abhishek Bachchan, who presented the first Aura to fashion designer Manish Malhotra. The handset is priced at Rs1.11 lakh.
This luxury and artistic handset has come to India soon after it was launched in the US and the UK this month by the Schaumburg, Illinois-based mobile handset manufacturer. "Aura is Motorola's latest high-tier mobile device targeted at the trend-setter Indian who has a taste for the exquisitely stylish, unrivaled quality and sensuous luxury,''said, Faisal Siddiqui, head of Motorola's Indian operations.
It will be sold initially at selected cities like Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Kolkata, Ludhiana, Mumbai and Surat. The company says the AURA is a unique handset that breaks convention and re-establishes artistry in mobile device design and manufacturing.
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